Art Direction

CHALLENGE

Coffee seems to be a grab-and-go in North America. What about coffee lovers who are looking for an experience; from the beverages they sip to the chairs they sit in?

INSIGHT

Sit-down, quality coffee and bakery shops are often out of the price ranges of the younger audiences.

IDEA

Introduce a brand that combines elegance with affordability with the modern, redefined take on the classical European French coffee house!