Advertising

CHALLENGE
Despite its rich and foundational history, Kodak has failed to keep up with the times of digital photography technology. As a result, the brand currently faces a decline in brand loyalty and popularity.

INSIGHT

 In a complex world, Gen Z needs nostalgia to remember a simpler, better time.

IDEA

Kodak is THE original and iconic camera that is widely accessible to users who want to bring nostalgia to the present. Start intergenerational conversations about our parents’ favourite Kodak experiences.